Marketing is all about the actions that a company plan and implements to promote the buying or selling of a product or service. These actions mainly are advertising, selling, and delivering products as well as services to the customers or other businesses as well. The essential element used in marketing is ‘marketing mix’ which is also known as the four Ps-product, price, place, and promotion. There are four Ps that a company needs to market a product or service. You may not know that Neil Borden popularised the idea of the marketing mix and this concept of the four Ps in the 1950s.
Moreover, marketing can be done offline as well as online. Nowadays online marketing has a wide reach to the customers. According to the survey, online marketing has increased with higher speed since 2017. In 2019, the pandemic invades the whole world’s online marketing to reach up to its highest level.
The several benefits of online marketing over offline marketing that you must know are:-
The advantages primarily pertain to reach, information, customer communication, and measuring ad effectiveness. Also, the Internet makes it more prominent, effective, affordable and reaches a wide range of customers. Whereas Online marketing has many advantages over offline marketing, some of them are as follows:
1. Greater Audience
One main advantage small companies have in online marketing is the ability to reach more customers in a short period of time. Online marketers can reach a vast number of people by placing ads in various search engines including Google, Yahoo, Youtube, etc. Online marketing allows them to get more traffic and more exposure to potential customers.
The young generation of today’s world is spending much time on social media so that they can easily access these kinds of ads. Online marketing provides a big platform for businesses to connect with a large number of people. You can also easily find out if the particular products or services reach people and connect them with customers or not. The old generation can’t spend much time on social media but they can be aware of the ads by the younger generations. Therefore, indirectly the old generation who doesn’t use social media can also connect with this with the help of youth. In this way, a large number of people can be connected with online marketing.
2. More information
Now Companies have several ways to make people aware and put any essential information about them as they can post pictures, put descriptions, and prices of their products on their website. They can also add video descriptions showing key advantages of their product over competitive products. In online marketing, people want to know about a product or service in short and some important points of their own choice. They don’t have much time to waste on the whole literature of the product or service but online you can add as much information as you like. The people who are interested or need to have can read and understand the whole literature, procedure, and price on their own. In this way, a company can provide complete information to its targeted audiences.
3. Low cost
Advertising through the internet is quite cheaper as compared to advertising in newspapers or TV. It is very difficult to provide information about the business manually. It can be done by hiring a vast number of employees to do so. It also needs more money to spend on advertising but it is very easy to promote the business on the internet in a very small amount. So in this way, you can save your money and this saved money can be used to enhance other business activities also.
4. Quick publicity
You can get instant publicity with digital marketing. On the other hand, it is very difficult to reach out to so many people in no time in offline marketing.
5. Easy to make a global presence
A business can take months, years, or decades to reach a certain standard level but it can be done in days, hours, and minutes through the internet and that too globally. You can access the boundaries to reach customers that cannot be found easily offline. You can tell them about your brand or services across the borders to enhance your business, take orders from abroad and also carry investment or foreign currency to your native country. So it can not only fulfill your dreams but make your own country prosperous to enhance the living conditions of your country too.
6. Visible effectiveness of an Advertisement
You can easily measure the visibility conversion rate and overall effectiveness of an advertisement through online marketing but it is impossible to measure these aspects through print media, radio, and TV. You can measure how many people watch your ad, like or disliked your ad and how they admire your product or service instantly.
7. The variety of choice
For the customers, the online platform provides a wide variety of products or services on the same platform. So that a customer can opt for the best option in their budget.
8. Demographic Targeting
Online marketing has provided the best opportunity to target audiences based on demography. This allows focusing on your targetted customers efficiently, and make your efforts towards the audience that you truly want to offer with demographic targeting. It gives you the ability to target specific customers you think are likely to purchase your product or higher your service.
9. 24 hours Marketing
Internet marketing is available 24/7 and reduces the cost. The marketing strategies run around the clock, which means that the campaigns run 24 hours a day,7 days a week. That is the reason why it has tremendous results now, as compared to earlier. Now, there is wider reach due to the internet, your products and services can reach every corner of the world, isn’t it great!
10. Ease of Personalization
Electronic marketing gives a great opportunity to all businesses to boost and strategize their advertising technique to suit the needs of the target audience. The best part it businesses have an option to personalize their communication between them and their clients. It makes sure that the particular services or products will reach your prospects adequately.
11. Convenience and Quick service
Time is precious and nobody wants to waste it, right? People can very easily access information and purchase anything they want, quickly through the web. Today, people can get quick and convenient services when and wherever they need them.
12. Low cost for operation
One of the most crucial advantages of online marketing for every type of business is its low operational cost. With the help of the advancement in technology, today, it is easy to advertise cheaper with Internet marketing than with the traditional method of advertisement. Moreover, online marketing gives you a free listing in a wide range of business directories, and the internet allows you to get in touch with your customers more. Online communication is more affordable than traditional communication methods for example if we talk about sending mail and printing brochures. You can also send the same type of information via email rather than a mail-out saving you on printing papers, postage, etc.
13. Ability to multitask
One more important benefit of online marketing is its ability to handle millions of customers at the same time. Till the time website infrastructure is efficient endless transactions can easily take place simultaneously without any obstacle. However, even with a large number of transactions taking place your website will provide fantastic and satisfying service to all the customers.
14. Instant transaction
Executive transactions are super easy and instant. You can do this through a digital payment service so that there is no need for cash to go between the marketer and merchandise.
15. A/B Testingon time businesses
One of the greatest features of digital marketing is the ability to test two different ideas for the same campaign. suppose you were running a digital marketing campaign and you are confused between the creation of the campaign with A/B testing, you can run both the creative to 50-50 of your target audience and see which performed better. In this way, you can finalize the campaign’s creativity based on results and not just your instant or gut feeling.
Online marketing is a pretty good option to start a business in a short time and connect a wide range of customers within a few times. It saves money that can be used in various other business activities. You can get Overseas connectivity and receive Orders and make digital payments to satisfy both the marketer and merchandise. It is a much easier way to make a big brand in a shorter period.